Automotive Data Analytics
Transform your dealership's performance with the industry's most accurate data and intelligent automation. ADA delivers cleaner customer insights, smarter recall campaigns, and proven results that drive service revenue and customer loyalty.
Our Platform Powers Your Success
ADA's advanced data analytics platform transforms raw dealership and market data into actionable insights that drive real results.
By combining sophisticated data cleansing algorithms with intelligent customer targeting, we help you identify and capture opportunities that others miss.
Our platform integrates seamlessly with your existing DMS and CRM systems, providing a unified view of your recall and service opportunities.
Why Dealers Choose ADA
Clean Data
It all starts with clean, accurate data. We deliver the industry's most trusted recall and customer insights—so every campaign drives higher service revenue, stronger recall completion, and zero wasted effort.
Meeting Dealers Where They Are
No dealer is the same. We meet you where you are—customizing recall and service conquest strategies to fit your team, your capabilities, and your market—turning customer outreach into measurable revenue.
About Us
We're a team of automotive experts who know that great dealership performance starts with great data.
Our CEO, Adam Mancuso, brings over two decades of retail automotive experience and deep family ties to the dealership world. He's seen firsthand how accurate, actionable data—especially in the service department—can transform customer relationships and revenue growth.
At ADA, we pair that data expertise with efficient, targeted customer campaigns to help dealers keep their best customers coming back and attract new ones. Our entire team shares a passion for helping clients hit their goals quickly, effectively, and without wasted effort.
We're not just delivering data—we're helping dealerships create better customer experiences and build stronger businesses.
Our Solutions
ADA empowers dealerships with clean, actionable data to build loyalty, boost service growth, and keep drivers safe.
Recall Insight Customer Campaigns
We cleanse and verify your DMS data to ensure accurate recall outreach that keeps customers safe and drives repeat service visits.
LEARN MORE →Recall Insight Conquest Campaigns
Reach verified prospects in your market with open recalls, protecting drivers and introducing your dealership to new customers.
LEARN MORE →Service Insight Conquest Campaigns
Target high-value local households likely to service with you, building lasting loyalty and growing revenue beyond your current customer base.
LEARN MORE →Data-Driven Strategies for Dealer Growth
Meet the Team
At ADA, we're a team of dealership veterans, data specialists, and innovators working together to solve one of the industry's toughest challenges: turning complex data into actionable growth opportunities.
Adam Mancuso
Chief Executive Officer
Fourth-generation automotive entrepreneur with 25 years at Lake Forest Sportscars, including COO of Ferrari Lake Forest (2009–2025), where he led operations and the service department was honored as best in the world (2024).
Competitive boxer and President of the USA Boxing Foundation. Lives in Lake Forest, IL with his wife and three daughters.
B.A. Communications, University of Denver
M.B.A., Lake Forest Graduate School of Management
Lauren Baker
VP of Operations
Results-driven Operations Executive with 20+ years leading teams and optimizing workflows across corporate, start-up, and international environments. Specializes in operations management, project leadership, and process improvement.
Lives in Glenview, Illinois with her three kids and two Bernese mountain dogs.
B.A. Economics, University of Iowa
Scott Rice
Founder
Financial and business leader with 25+ years in institutional fixed-income sales at HSBC, Salomon Brothers, and UBS. Led the HSBC New York Rates Desk through the housing crisis and re-established their Chicago office.
Brings strategic discipline and data-driven expertise to ADA, transforming how dealerships use data to manage recalls and drive growth.
B.A. Communication Studies, University of Vanderbilt
