Terms of Service
Automotive Data Analytics Inc.
Last Updated: January 28, 2026
1) Services Overview
ADA provides data and software solutions designed to assist automotive businesses with fixed operations workflows, including recall management, service/customer engagement, and related analytics and reporting.
The Services may include:
- VIN-level or vehicle-level analytics and campaign tools
- Recall and service opportunity identification and reporting
- Communications orchestration and measurement (including direct mail, email, SMS/text messaging, phone/voice calls, and AI-enabled agents/workflows)
- Dashboards, reporting, measurement, and ROI tools
- Integrations with third-party platforms (e.g., DMS, CRM, communications vendors)
- Onboarding, support, and professional services
ADA does not perform vehicle repairs, does not act as an OEM, and does not guarantee the availability of parts, appointment capacity, or any specific business results.
2) Eligibility
You must be at least 18 years old to use the Services. If you use the Services on behalf of a business entity, you represent you have authority to bind the entity.
3) Account Registration & Security
Certain Services require an account and credentials issued by ADA or created in connection with authorized access.
You agree to:
- Provide accurate, complete information
- Maintain the confidentiality of account credentials
- Promptly notify ADA of any suspected unauthorized use
You are responsible for all activity that occurs under your account, including access by your employees, contractors, agents, or other authorized users.
4) Authorized Users; Access Controls
You may only allow access to the Services by individuals authorized by your organization and permitted by your subscription or agreement with ADA.
You must ensure your users comply with these Terms. You are responsible for the acts and omissions of your users.
ADA may implement access control requirements, including multi-factor authentication, IP restrictions, and other security measures.
5) Subscription, Fees & Payment
Use of the Services may require payment of subscription fees and/or service fees under an order form, statement of work, proposal, or other written agreement ("Order").
Unless otherwise stated:
- Fees are billed in advance
- Payment is due according to the invoice terms
- Late payments may incur interest or permitted charges
- Fees are non-refundable except as required by law or explicitly stated in an Order
ADA may suspend access for nonpayment.
6) Customer Data; Responsibilities
"Customer Data" means all data, files, lists, content, and information submitted by you or your authorized users into the Services, including VIN lists, customer contact details, suppression lists, campaign selections, notes, exports, and related information.
You represent and warrant that:
- You have all rights and legal authority to provide Customer Data
- Customer Data is accurate to the best of your knowledge
- Your collection, use, and disclosure of Customer Data complies with all applicable laws and agreements
ADA may process Customer Data to provide the Services, including to generate analytics, campaign outputs, reporting, and to support integrations and communications workflows.
7) Communications Compliance (TCPA / CAN-SPAM / State Laws)
The Services may enable communications to consumers through multiple channels, including direct mail, SMS/text messaging, email, and voice communications (including AI-enabled or automated workflows).
You acknowledge and agree:
- You are solely responsible for ensuring all outreach conducted using the Services complies with applicable laws, including but not limited to the Telephone Consumer Protection Act (TCPA), CAN-SPAM, state telemarketing laws, and privacy laws
- You are responsible for obtaining required consents, honoring opt-out requests, and managing contact preferences
- ADA does not provide legal advice, and use of the Services does not guarantee compliance
ADA may provide tools to assist with compliance workflows (e.g., opt-out logging), but you remain responsible for compliance.
8) Acceptable Use
You agree not to:
- Use the Services for unlawful purposes
- Violate any third-party rights
- Attempt to access, probe, or test vulnerabilities of the Services
- Reverse engineer, decompile, disassemble, or otherwise attempt to discover source code or underlying algorithms except to the limited extent allowed by law
- Copy, scrape, or harvest data, UI workflows, dashboards, or content for competitive purposes
- Interfere with or disrupt the Services or security
ADA may suspend or terminate access for suspected misuse or security risk.
9) Intellectual Property
ADA and its licensors retain all right, title, and interest in the Services, including all software, code, workflow logic, analytics methodologies, dashboards, designs, trademarks, documentation, and related IP.
Except for the limited access rights granted under these Terms, no rights are transferred.
You retain ownership of your Customer Data.
10) Confidentiality
Each party may receive confidential information. The receiving party agrees to:
- Protect Confidential Information using at least reasonable care
- Use it only as needed to perform under these Terms and any applicable Order
Confidential Information excludes information that is publicly available, independently developed, or rightfully received without restriction.
11) Third-Party Services & Integrations
The Services may integrate with third-party services. ADA does not control third-party services and is not responsible for their security, uptime, or functionality.
Use of third-party services is subject to their terms.
12) Service Availability; Changes
ADA may update, modify, or discontinue any part of the Services. ADA may perform maintenance that temporarily limits availability.
13) Disclaimer of Warranties
THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, ADA DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, NON-INFRINGEMENT, AND THAT THE SERVICES WILL BE UNINTERRUPTED OR ERROR-FREE.
ADA DOES NOT WARRANT THAT ANY RECALL, CUSTOMER RESPONSE, OR CAMPAIGN OUTCOME WILL PRODUCE ANY PARTICULAR RESULT.
14) Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW:
ADA WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES; OR FOR LOST PROFITS, LOST REVENUE, LOSS OF DATA, OR BUSINESS INTERRUPTION.
ADA'S TOTAL LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE AMOUNT PAID BY YOU TO ADA IN THE THREE (3) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
Some jurisdictions do not allow certain limitations. Limitations apply to the fullest extent permitted by law.
15) Indemnification
You agree to indemnify and hold harmless ADA and its affiliates, officers, employees, and contractors from any claims, damages, losses, liabilities, and expenses (including attorneys' fees) arising from or related to:
- Your Customer Data
- Your use of the Services
- Your communications/outreach campaigns
- Your violation of law or third-party rights
16) Suspension & Termination
ADA may suspend or terminate access to the Services:
- For nonpayment
- For breach of these Terms
- To address security risk
- If required by law
Upon termination:
- Your access ends
- Certain obligations survive (including IP, confidentiality, disclaimers, limitations, and dispute terms)
17) Arbitration Agreement & Class Action Waiver
IMPORTANT: PLEASE READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS.
a) Binding Arbitration
Any dispute, claim, or controversy arising out of or relating to these Terms or the Services ("Dispute") will be resolved by binding arbitration, rather than in court, except that either party may bring a claim in small claims court if it qualifies. The arbitration will be administered by AAA (American Arbitration Association) under its applicable rules. The arbitration will be conducted on an individual basis.
b) No Class Actions
YOU AND ADA AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate more than one person's claims and may not preside over any class proceeding.
c) Injunctive Relief; IP Protection
Nothing in this section prevents either party from seeking injunctive relief in court to prevent unauthorized use, disclosure, or misuse of intellectual property, confidential information, or the Services.
18) Governing Law
These Terms are governed by the laws of the State of Illinois (without regard to conflict of laws rules), except that the Arbitration Agreement is governed by the Federal Arbitration Act.
19) Changes to Terms
ADA may revise these Terms periodically. Updates will be posted on the Services and will be effective as of the updated "Last Updated" date. Continued use means acceptance of updated Terms.
20) Contact Information
For questions about these Terms or the Services:
