In a market where every dealership is competing for the same service customers, conquest marketing is one of the most effective yet misunderstood opportunities for growth. The challenge isn't in the outreach itself. It's in the data.
Many conquest lists are built from unreliable or outdated sources, riddled with inaccuracies that waste money and dilute results. Dealers often spend thousands on marketing to households that don't even own the target brand — or worse, have already serviced elsewhere.
At ADA, we believe smarter conquest starts with clean, verified, and highly targeted data.
The Problem: Conquest Data You Can't Trust
Most conquest efforts fail before they even begin because of poor data quality. Purchased lists or generic audience files often include drivers who live outside your true market, have outdated vehicle information, or no longer own the brand you're targeting.
The result? Dealers waste time, marketing dollars, and customer goodwill on outreach that never connects.
ADA's approach is different. We eliminate the noise by cleansing your DMS and then using sophisticated data-matching techniques to identify vehicle owners in your backyard who are 30–60 days away from needing service. By focusing on verified, high-intent prospects, we help dealers engage only the people most likely to respond.
The Solution: Smarter Targeting, Stronger Results
Our Conquest Insight solution combines data precision with dealer-driven strategy. Every campaign is fully customizable by:
- Geography — Focus on the households within your real service market
- Vehicle type and age — Reach drivers likely to need maintenance soon
- Demographics — Align messaging with audience behavior and service patterns
The result is an outreach list that's clean, precise, and ready to convert — giving your dealership the power to control who you target, when, and how.
The Results: High-Intent Campaigns That Deliver
A recent two-month campaign with a Midwest dealership delivered remarkable results:
- 34 repair orders generated
- $48,436 in total service revenue
- $1,425 per VIN across warranty and customer-pay work
- An impressive 4.8X ROI
These numbers weren't achieved by chance; they came from accurate data, timely outreach, and a dealer message that resonated with real customers ready for service.
The Takeaway
Conquest doesn't have to be a gamble. With the right data, it becomes one of the most predictable, measurable, and profitable ways to grow fixed operations.
At ADA, we're redefining conquest success by giving dealers the tools and intelligence to target smarter, spend less, and win more. Because when you combine data precision with strategic execution, the results speak for themselves.
Turn data accuracy into new customer growth with ADA's Conquest Insight solutions.
