Privacy Policy
Automotive Data Analytics Inc.
Last Updated: January 28, 2026
1) Scope
This Privacy Policy applies to:
- Visitors to our websites
- Individuals using our Services on behalf of dealerships or businesses
- Representatives, employees, and authorized users of our customers
This Privacy Policy does not apply to third-party websites or platforms linked through the Services.
2) Information We Collect
A) Information You Provide
We may collect:
- Name, email address, phone number
- Dealership/company name, location, and role/title
- User account credentials (stored securely)
- Communications with ADA (support tickets, emails, call notes)
- Billing contact information (payment details are handled by payment processors)
B) Customer Data Processed on Behalf of Dealership Customers
Customers may upload or provide Customer Data including:
- VINs and vehicle identifiers
- Customer contact information (name, mailing address, email, phone)
- Appointment and service-related notes or indicators (if provided by the customer)
- Communication outcomes and campaign performance data
- Suppression lists and opt-out indicators
ADA processes this information to provide the Services to the customer.
C) Automatically Collected Information
We automatically collect certain information, such as:
- IP address
- Device type, browser type, operating system
- Usage logs (actions taken in the dashboard, timestamps, pages viewed)
- Approximate location based on IP address
- Cookies and similar tracking technologies
3) How We Use Information
We may use information to:
- Provide and operate the Services
- Provision accounts and authenticate users
- Provide analytics, dashboards, workflow outputs, and reporting
- Provide communications enablement functionality and campaign tracking
- Process billing and subscriptions
- Provide customer support and onboarding
- Maintain security, audit access, and prevent fraud/misuse
- Improve product performance, features, and user experience
- Send service announcements and administrative messages
We may also use aggregated or de-identified information for product development, benchmarking, and internal analytics.
4) How We Share Information
We may share information with:
- Service providers (hosting, database, analytics, support tooling)
- Communications vendors used to deliver outreach (mail houses, SMS/email providers, voice providers) as enabled by the customer
- Payment processors for subscription billing
- Integration partners (DMS/CRM) when requested by the customer
- Legal authorities when required by law or to protect rights and safety
ADA does not sell personal information in the traditional consumer-data-broker sense.
5) Cookies and Tracking
We may use cookies and similar technologies to:
- Keep users signed in
- Maintain session security
- Remember settings
- Understand and improve website performance
You can control cookies through browser settings. Some features may not function correctly if cookies are disabled.
6) Data Retention
We retain information for as long as necessary to:
- Provide the Services and support customers
- Meet legal and compliance obligations
- Enforce agreements and resolve disputes
Customers may request deletion of Customer Data, subject to contractual requirements, legal obligations, and system constraints.
7) Security
ADA maintains reasonable administrative, technical, and physical security measures designed to protect information.
However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8) Your Choices & Rights
Depending on your location, you may have rights to request:
- Access to your information
- Correction of inaccurate information
- Deletion of certain information
You may also opt out of marketing communications. Service-related messages (account notices, billing, security) may still be sent.
Requests may be sent to: [email protected]
9) Children's Privacy
The Services are not intended for individuals under 13 years old (or under 16 where applicable). We do not knowingly collect information from children.
10) State Privacy Disclosures (U.S.)
If you are a resident of certain U.S. states (including California), you may have additional rights.
In many cases, ADA acts as a service provider / processor on behalf of dealership customers who control Customer Data used in recall and service workflows.
11) International Users
If you access the Services from outside the U.S., your information may be transferred and processed in the U.S. or other jurisdictions where ADA or its providers operate.
12) Changes to this Policy
We may update this Privacy Policy periodically. Updates will be posted with a revised "Last Updated" date.
Your continued use of the Services indicates acceptance of the revised Privacy Policy.
13) Contact
Questions or requests:
