After more than two decades in the retail automotive world, I've seen just about every kind of "dealer solution" out there. New vendors show up every month promising to fix everything from customer engagement to service performance. The pitch usually sounds great…the results, not so much.
Too many dealers have been locked into long-term contracts with companies that don't deliver what they promise. And when that happens, it's not just money wasted; it's trust lost. I lived that reality. I know what it feels like to believe in a program, only to find out the data isn't accurate, the outreach doesn't work, and the ROI never shows up.
That frustration is what led me to help build ADA.
Building a Solution That Actually Works
Our mission from day one has been simple: give dealers a solution that's incredibly effective; one that delivers measurable, repeatable results.
We don't believe in long contracts or buzzwords. We believe in campaigns that drive real customers into the service lane. When a dealer invests in ADA, they should see the value in the numbers; more repair orders, more completions, more customer retention.
At the heart of it all is data. Clean, verified, accurate data, because that's where great dealership performance starts. When your lists are right, your outreach is right. When your outreach is right, your customers respond. And when your customers respond, everyone wins; the dealer and the driver.
Putting the Power Back in the Dealer's Hands
One of my biggest frustrations in the industry has been how much control dealers have lost over their own operations. Too often, critical processes are handed off to third-party vendors who keep dealers at arm's length from their own customers and data.
At ADA, we're changing that. Our goal is to put the power back in the dealer's hands; to give them the tools, data, and flexibility to decide what works best for their business.
Whether a dealer wants to outsource their campaigns or run them in-house, ADA makes both possible.
We believe dealers should have the choice to manage their own destiny, with a platform that empowers them; not one that controls them.
The Motto: "More in the Door"
"More in the Door"
It's not just about numbers… it's about momentum. It's about creating systems and campaigns that continuously feed a dealership's service drive with loyal, high-value customers.
Every dealer deserves that kind of performance. Every dealer deserves solutions that work as hard as they do.
The Goal
At ADA, our team of automotive experts is here to help dealers reach their goals faster, smarter, and without wasted effort. We know how hard it is to run a dealership today, and we know how much difference it makes when you have the right partner behind you.
So yes, we're a data company. But more than that, we're a dealership partner, built by people who've been in your shoes and are determined to make sure you see real, measurable results from day one.
Because in the end, it all comes back to the same simple idea:
More in the Door.
